About Us

Founder & CEO

Hi everyone, my name is David F. Lambert, I’m a young entrepreneur. Despite my age I already have a lot of experience in business management. I have been full of ambitions at a very young age.

I was raised on a farm, in a dysfunctional family with an alcoholic step-father, two big brothers, that I love, and my mother who did her best to raise us. In my younger years, I did a lot of stupid things, until I enrolled in the army at 17.

At the age of 20, I lost my mom, which brought me back to my bad habits of hanging out with the wrong crowds and making bad life choices. I even ended up being homeless for a month in the desert of Canada, with my best friend “Chico”.

Throughout those years I tried to find myself. I attempted to launch multiple businesses, failed in all of them but had a great time and learn a bunch doing it. 

I used to chase instant reward so much, and you know what? It drove me nowhere! So I learned, evolved, and discovered books and self-development and it truly was the beginning of my new life. 

Now I’m here ready to fight and build what will become the biggest hemp store in the world. 

Welcome to my dream DIAMOND DEMOCRACY

Co- FOunder & Creative director

Hi everyone! My name is Joanie Gilbert I am an artist at heart. I am very energic and love to meet new challenges every day and learn from them. 

I grew up in a small town in Quebec, Canada. My parent split up when I was a teenager and we all grew apart from there. My Mom developed an alcohol addiction and my dad a women addiction.

I was lucky to meet a few “angels” along the way who helped me find myself. People who encouraged me to push myself and reach my full potential. 

When I was 21 I moved to the other side of the country. Being on my own got me to meet amazing people from all around the world but it also helped me define my priorities. 

From mechanical drafter to special FX makeup artist to flight attendant, I considered many things before finally choosing my path. 

Today I consider myself an artist and an entrepreneur. To enhance my creativity I need my body, my mind, and my environment to be healthy. This is why I became obsessed with ecology, brain and general health and the hemp plant…